منابع مشابه
The role of atmospheric cues in online impulse-buying behavior
This study extends a stimulus–organism–response (S–O–R) model to include impulse-buying behavior, which plays a vital role in electronic shopping but has not gained much attention in e-commerce research. Grounding our research in environmental psychology, we test the effects of virtual atmospheric cues on online impulse-buying behavior and spending, via a consumer survey. The study applies elab...
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Online shopping is gradually becoming popular in the developing countries like India. The online bookstores have emerged as a new destination which attracts millions of shoppers every day. The impulse buying in the offline stores has been a major area of interest for the researchers. But with the boom in online shopping, there is a scope to study the different aspects of impulse buying in onlin...
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impulse buying is a significant aspect of consumer behavior and a critical concept in the marketplace. dramatic increases in consumption and possibility of credit buying all over the world has provided appropriate situations for impulse buying, however there is little information about impulse buying in eastern and in transition societies and economies. the purpose of this study is to develop a...
متن کاملOnline Impulse Buying and Product Involvement
Do consumers behavior different on the Internet from other marketing channels? This study investigates impulse buying behaviors in both traditional store and online shopping contexts. The results show that impulsive buying tendency and involvement with clothing products is positively associated with impulse buying behavior of clothing in traditional store shopping, but not online. For computer ...
متن کاملImpulse Buying and Equilibrium Price Dispersion∗
Many purchases are unplanned and so do not fit comfortably within standard neoclassical consumer theory. We model such ”impulse” purchases by a simple reservation price rule used by impatient consumers. The equilibrium exhibits price dispersion in pure strategies, with lower price firms earning higher profits. The range of price dispersion increases with the number of firms: the highest price i...
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ژورنال
عنوان ژورنال: International Journal of Marketing Studies
سال: 2013
ISSN: 1918-7203,1918-719X
DOI: 10.5539/ijms.v5n3p149